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Snowflake Easy Mix (cake mixes) Haraam

I was speaking to my sister about this and that and as I was about to end my conversation when I mentioned that I was going to bake using my Snowflake easy mix whereupon she told me that it was haraam. I was shocked as the packaging suggested nothing haraam unless the colourant (which had E150 in brackets beside it) and raising agents were the haraam ingredients in the muffin mix.

E150 is responsible for the caramel colour that makes unhealthy goods look so appetizing. I didn’t think it was haraam because according to my knowledge caramel colouring is derived from products such as lactose (from milk), dextrose (usually derived from corn), starch hydrolysates (from corn or wheat), or malt syrup (in general derived from barley). So I didn’t find anything to make the muffin mix haraam, however Mu’allim Rashaad Sallie sent me the following information from the Jamiatal Ulama Gauteng…

In response to a query sent to the manufacturers of Snowflake pre-mixes the following reply was given:

“Dear XXXX
Herewith the information you require
We were advised that all the flavoured premixes are alcohol based and
they contain Whey Powder
But the Flap Jack does not contain any of those.
If you need any more information, do not hesitate to contact us.

Muslims are required to exercse caution when purchasing food products.

I received this information from SANHA’s e-bulletin “Snowflake Cake Mixes are not approved by SANHA. The manufacturer is unwilling to divulge information and make the required disclosures.
The Golden Cloud cake mixes are certified Halaal by SANHA”.

I called Snowflake and they affirmed that it is indeed not halaal. I raised my voice in anger that the ingredients states nothing suspect but the E150.
Ingredients on the bran muffin mix is: “Cake Wheat Flour, Brown Sugar, Digestive Wheat Bran 23%, Raising Agent, Salt, Colouring (E150)”. That’s it. It stated nothing about flavourants which I learned they do contain which makes it haraam! The guy I spoke to sounded really surprised when I told him that no flavourants are stated on the packs!

I felt so foolish and angry with myself initially that I should have checked. But I did, and I didn’t find anything to be haraam. The lesson I learned is that here in SA where so much is being done to certify which foods are halaal and haraam or doubtful by organisations like SANHA or MJC and Jamiatal Ulama, we take for granted that we can just pick up almost anything we want and know that we are not eating haraam. On this pack, there was no such logo of MJC or SANHA, I didn’t notice but did read the ingredients and was certain that it was halaal. I am really grateful to organisations who go the extra mile in ensuring that we eat 100% halaal, tayyib (wholesome) food.

Recently SANHA and MJC have come under fire regarding the Early Bird Chicken Slaughtering Houses and the Orion Cold Storage Incident where MJC had some serious concerns as they had previously certified some of Orion Cold Storage’s products (not to be confused with Orion Cold Storage in Nova Scotia, Canada). That was terrible to be labeling kangeroo and Pork products as beef and in some cases labeling a wide range of non-halaal products as Halaal alledgedly on instruction of the owner, Patrick Gaertner. But that’s another story entirely.

So even though we have these organisations who certify, moral of the story… You must do your enquiries, and as the hadeeth of Nabi (Sallallahu Alayhi wa Sallam) so beautifully puts it.. “Leave that which doubts you for that which does not”.

Shukr to Allah that I did not use the bran muffin mix and that only because I couldn’t find my cupcake pans! LOL! Seriously though, thank Allah for that. Allah forgive my negligence. This was definitely an eye opener!

UPDATE 10 Feb 2017
Snowflake Easy Mix (cake mixes) now certified Halaal. For updated post, you can read this http://www.ummulhasanaat.co.za/snowflake-cake-mix-now-halaal

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  1. Good find there, and thanks for sharing, else I would have come home to Haraam Muffins… Oh well I’m sure our wives will find other halaal ingredients to make our families happy with the lovely cakes they bake. A big muwah to my wife – May Allah be pleased. Ameen

  2. in the olden days hey wives used to make their own cakes….see where convenience brought us.

  3. Salaams,spoke to premier foods now,a guy called Patrick made enquries and the scones and pancakes are halaal

  4. Aslkm & shukran. 4 informing us as I use 2 buy it aswell. Unfortunately I could not see the ingredients on site. Allow us more info on any other haraam issues.

  5. Pls tell me is the pan cake mix also haraam? Shukrn.

  6. Why do we buy ready mixes when its much cheaper to make ones own muffins , scones etc? Recipes are all over the internet for free. Then we will be sure that we eat 100% halaal (no need for halaal stamps) and much nicer too.

  7. Asalaam u alikum.dear muslims.rather refrain from all products cos wat abt contamination.dis halaal haraam issue is very serious and we need to refrain from all these products.wen ders a doubt leave it out!Allah SWT make it easy for all muslims andhelp us against our desires.InshahAllah Ameen.let us try and stay away from ratin out

  8. Aslmkm ww
    I called premier foods today after receivin a bb referin me to this site. I had also contacted SANHA some time back and received the very reply that snowflake do.esn’t want 2 divulge any info n its not certified by SANHA
    When I called premier foods the lady takin my call whose name sounded very muslim like, tho I never got it too well, informed me that every single premix is HARAAM. I queried even the pan cakes and Barbie mixes, etc, and she affirmed every single one. She said even the MJC can’t certify it HALAAL! There is an ingredient in all these premixes manufactured overseas which is not halaal suitable. I asked if she could pls email me what we just discussed and she said she is not allowed and can’t do it. She affirmed that however the cake flour, self raising flour are halaal suitable.
    So my brothers and sisters pls abstain from all snowflake premixes

  9. As Salaamu Alaykum Fatima Zohra

    May Allah reward you for doing your enquiries and letting people know.

  10. I’m really disappointed to only find out now about the mixes not being halaal. I went last myt to a thikr and made muffins only to be told that its not halaal. Y do 1 only here about this months later shouldn’t it not be on the shelves of our muslims shops if its not halaal

    • As Salaamu Alaykum
      Sister Adeela

      Many were shocked to find the cake mixes not halaal as it is part of our convenient lifestyles. I was just as upset and that’s why I had to post about the cake mixes. Allah guide us all.

  11. As Salaamu Alaykum
    I just received an email from Sanha stating the following below,
    Our ref: hl/183/08.12/rv
    Muhtaramah,                      Wa ‘alaykumus-Salaam 
    Jazakumullah Khairan for your email correspondence and for the opportunity to be of service to you. We advise as follows:
    Regrettably, we are unable to give Halaal assurances on Snowflake Easymix products as the manufacturer has not forwarded the required information to SANHA despite numerous requests for same.
    Consumer Department
    Tel: 0861 786 111
    Email: helpline@sanha.org.za
    So in short people, stay away from all Snowflake cake mixes!

    •  @Muallimah Sauda I agree that we stay away from it until certified Halaal. Good work people.

      • Sister Naa-iela Salie sent us this email,

        From: Sh Moosa Titus [mailto:shmoosamjchalaal@intekom.co.za]
        Sent: 10 August 2012 10:46 AM
        To: Naa-ielah Salie (Business Support Centre)
        Subject: RE: NB !!!!! – Snowflake Easy Mix not halaal !

        Assalaamu Alaikum Wharah Matullah

        Respected Sister Naa-ielah Salie

        The MJC Halaal Trust only certifies the Snowflake Flour products. Snowflake Flour cake Mixes are not certified by the MJC Halaal Trust
        and are not produced at the same plant as the Snowflake Flour products.

        We do not have the product detail of Snowflake cake Mixes to advise on its true status. We are in communication with the company to get absolute clarity on the issue.

        We trust that you find this this information helpful.


        Sheikh Moosa Titus
        Senior Halaal Consultant

        20 Cashel Avenue
        Cape Town, Western Cape
        Tel: +27 (021) 684 4600
        Fax: +27 (021) 696 8502
        Email: shmoosamjchalaal@intekom.co.za

        Jazaakallahu khair for your input sister! We appreciate it!

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